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From the Heart:

This brand is my dream. I worked so hard to bring my brand into fruition. I failed numerous times before successfully launching Jabrae Purifoy. There were many days and nights where I cried, became frustrated, experienced anxiety, and simply wanted to give up. The imagination of possibly having a successful brand is what kept me going at times. Every time I wanted to give up, I would go to sleep feeling so defeated. When I would wake up the next day, something in me (God) had strengthened my desire to keep going. The purpose of my brand is to simply inspire women to never give up on their dreams. No matter how impossible it may seem or how many times you fail, the goal is to persevere. It may take years, but God has a predestined day for you to walk fully into living out your dreams.

It took me seven years to get my brand to where it is now, but I’m so glad I didn’t give up. I hope you all love my brand just as much as I do! I’m excited for my brand's future growth and I can’t wait to release new collections. I promise to deliver EVERY SINGLE TIME!


Karshella Jabrae Purifoy


About The Brand:

The JP Brand started off as a dream. So we design unique pieces for all the boss women that are working hard to fulfill their dreams. Sophistication, modernism, and minimalism are the heart of our one of a kind pieces. Our eye-catching designs are created to adorn and compliment the body. We represent a tribe of dream-chasing women whose style is as mesmerizing as their work ethic.