About

Origin Story:

Jabrae Purifoy was founded on the belief that clothing should support your becoming.

The company saw an opportunity to create a brand centered around intention and the belief that the life you envision is built through the choices you make every day. Jabrae exists to act as constant encouragement for women to release the habits that weigh them down and replace them with intentional routines, greater consistency, and choices that sustain meaningful growth. Because the sooner we let go of what slows us down, the closer we become to the life, and the person that we were created to become.

Jabrae was created for the moments where that becoming takes place: the early mornings spent working toward a goal, the walks that clear your mind, the workouts that build resilience, the meetings that move your career forward, the moments spent caring for others, and the quiet promises you make to yourself. Each piece is designed to move with you through realities of everyday life. Jabrae represents a mindset, a lifestyle, and a commitment to moving through life with intentions. A reminder that purpose can be found in the smallest decisions, the daily routines, and the choice to keep moving forward as you become the person you aspire to be.

Mission:

Jabrae Purifoy's mission is to design athleisure wear that supports your journey of embodying your purpose. Each piece serves as armor for your spirit. This is athleisure wear that is a reminder to move with intentions, knowing that every step forward brings you closer to the person that we were created to become.